We started with New Business Methodology when we were a small marketing agency with some ambition to grow but without the understanding of how to approach growth. We had achieved enough but not really set a bold goal for us to reach for, nor indeed how on earth we could firmly anchor the business in an ownable space with a story that could attract good business. At the same time we had an enviable list of blue chip clients and were only just scraping the surface of those as an opportunity. I had assumed the responsibility for new business. I also didn’t have any formal training in sales.

Jules introduced me and my business to the science of new business with New Business Mastery. She showed me how to take a business and to shape and polish it into something that businesses can buy. The depth of the Health Check’s deep dive into the business was crucial. Interestingly the answers were already there, we just didn’t know it. Jules helped us uncover the brilliant gems just sitting there for all to enjoy.

We started slowly telling our tale and as business showed interest we grew in ourselves as business people. We learned how to target business. We learned how to talk to business and we learned how to ask for the business.

The business has grown exponentially in the last 18 months. We have seen gross profit increase by an impressive 246% off a relatively strong base.

At the same time we have seen the number of larger earning clients grow as we have expanded our footprint with each. The pipeline is impressive with more blue chip clients closer to being lucky enough to work with us in the future.

The business has grown in confidence. We are no longer apologetic about what we do. We have an elevator conversation piece. We have values and we believe in what we have to sell. We are proud of what we have created. We know that ‘no’ doesn’t mean ‘no’. It just means ‘not now’.

We also understand how important empathy is in our business. Appreciating that often our work is rarely important to our clients who often are sitting in a role that they don’t enjoy or want.

Jules is an amazing force. She has a clearly defined approach and can apply it to any organisation requiring sales. She is tenacious and believable. She seems to tackle the subject with so much enthusiasm that it can only rub off onto others to the benefit of the business. Her passion is enthusiastic and she pushes you to ride as high on the wave as you are potentially capable of….rather than as high as you think you can.

Her approach guides you to target the decision makers so you will never fail to secure time and the headspace of whoever is chosen to target. She is a unique and exciting proposition for any business. I recommend her at the very highest level.