Download our second OUCH! Factor Report to read the results of a survey of c. 110 Australian agencies and marketers from across the industry. The report reveals the latest agency performance – win rates, the amount and value of resources required to win a pitch and which agencies were the winners and losers by size, agency, ownership structure and sector. This second report also shows changes compared to the previous year.
NBM’s OUCH! Factor™ report gives detailed analysis of the findings from a national survey of c 110 Australian agencies across digital, media, PR, full service, creative and more.
But with this impressive 1 in 2 win rate, which sector and agency size is reaping the highest rewards? How may hours do agencies spend pitching, what do they have to invest to get the win – and how much is it worth when they do win?
Download the report for more insight on the cost of time spent pitching and to understand the OUCH! Factor™ – what it really costs agencies to pitch.
